Omini Ewah is a testament of entrepreneurship’s ability to save lives and redefine purpose. Born with sickle cell anemia, a debilitating inherited blood disorder that predominantly affects African-descendants; Omini has had to literally fight everyday for his chance at life and the pursuit of “The American Dream”. The last born child of Nigerian-American immigrants, who eventually settled and worked in the “Deep South”, Omini’s formative years were woven together like a quilt defined with rich cultures, open hypocrisy and financially-hovering just above the poverty line. Needless to say, Omini soon developed an insatiable desire to affect change through economics.
“Regardless of what I decided to do with my life…I knew it would involve business and entrepreneurship from a very young age. Everything that I observed and did was a lesson on what to do, or what not to do, to make more money so I could free my parents from having to work so hard every day.” – Omini Ewah
Omini started selling any and everything he could get his hands on, and he learned the art of entrepreneurship from his parents, and by studying the business model of the music industry. Upon graduating with a Bachelor of Science degree in Nursing and entering the work field, Omini quickly realized that he physically could not work the required long hours, especially not for the duration of a career that would span for three to four decades, which is the standard expectation for most working-class households. Omini’s health was complicated by sickle cell’s most oft recognized symptom: pain. Chronic. Daily. Non-stop pain. Sickle cell also brought fatigue, cell and organ damage, and as many as six hospitalizations (in a matter of months) and several additional trips to the emergency room for fluids, oxygen and pain medication.
“I remember 2009 as one of the hardest years of my life, health-wise. There was one hospitalization that was so bad, I spent a week in the ICU, and an additional 2 weeks hospitalized. That was when my mother told me about Obia’s thyroid cancer diagnosis. I can’t explain how devastated I was at that exact moment.” – Omini Ewah
Following surgery and recovery, Obia and Omini began a revolutionary process that would change both of their lives, as well as bring hope and joy to countless others via OBIA Naturals.
In just 6 short years, what started out as botanical blends for friends and family has blossomed into a global business of pH Balanced, herbal-based vegan products that do not contain: mineral oil, sulfates, petroleum, alcohol, silicones, honey, beeswax, goat’s milk or any animal protein. Omini remains an active member of several professional and industry-related organizations, which enables Omini to attend seminars regularly to stay on the pulse of the latest beauty industry studies and research. Using science-based product formulation technology, OBIA Naturals has developed an award winning reputation for high quality products that are composed of easily absorbed natural humectants that nourish all hair textures and skin types.
“This business has literally changed my life, inside and out. I have learned the value of self-discipline, consistency and perseverance through entrepreneurship, and I was able to apply those same values to my health and personal life. This May (2019) will mark 6 years since my last hospitalization.” – Omini Ewah
Although Omini was rarely seen in front of the camera prior to 2018, he is known industry-wide and is heralded as a well-respected beauty industry thought leader. Omini’s passion for meaningful advertising and stellar customer service has propelled OBIA Naturals to the forefront of the natural hair movement with features by top beauty influencers and magazines. OBIA Naturals is now available online and in select retail stores nationwide, and is also sold internationally in over 21 countries.