Please click on the introduction video below to learn more about OBIA Naturals.
Company Origins
"Natural Ingredients for Natural Products" is the focus of OBIA Naturals. The mission of OBIA Naturals is to produce pH balanced, vegan and herbal-based natural hair and body care products for women and men. Our eco-friendly line of hair care products work in all hair textures and this is attributed to the fact that our products are science-based. The products are pH balanced for naturally curly hair, but they also work in transitioning and/or relaxed hair textures. Our brand strives to serve customers who not only care about the way their hair looks and feels, but also about the knowledge of hair maintenance and hair management.
What separates OBIA Naturals from other companies is that the founder and formulator, Obia Ewah, is a trained chemist. Obia has bachelor degrees in both Chemistry and Biology, as well as a master's degree in Public Health. Obia is also a member of the Society of Cosmetic Chemists and attends seminars and meetings regularly, always seeking new information to help our customers achieve healthy hair. During her third year of medical school, Obia got sick and as a result she became extremely cautious about the foods and products she allowed into her body. Obia decided to go natural and improve her health. When she did the "big chop" in 2010, Obia couldn't find any hair products that could both tame her thick hair and health-conscious ingredients. Obia began tinkering with her own formulations for hair products as a hobby. To her surprise, the concoctions that Obia originally created for her hair alone, worked great for others also! Obia joined forces with her younger brother, Omini Ewah, and began developing and shaping the OBIA brand and message. Friends began to ask for and purchase Obia's formulations and that is how OBIA Naturals was started. The company officially launched in 2012.
It's rare to find that the scientist formulating the products also uses the products! With a strong base of scientific knowledge, Obia is very particular about the ingredients that she uses to formulate OBIA Naturals products. Not only is the entire OBIA Naturals line of products vegan, our products also do not contain: mineral oil, sulfates, petroleum, artificial colors, drying alcohols, silicone, or gluten. All preservatives used are free from parabens and formaldehyde, and our fragrances are pthalate free. OBIA Naturals products are cruelty-free, meaning, we do not test or use our products on animals. We are a proud partner of the "Campaign for Safe Cosmetics".
The OBIA Naturals product line continues to grow in order to address our customers' needs and concerns. We invite you to join us on this journey and choose high-quality products that are formulated with your health in mind!
Please click on Obia's natural hair journey video below to learn more about our founder and formulating chemist Obia Ewah.
Obia (pronounced "oh-bee-yah") means first daughter in the Lokaa language, our founders native tongue. Obia is from the Yakurr people of Nigeria, located in Cross River State. And yes, she is the first daughter of her family!
Brother & Sister Duo - Omini (left) & Obia (right)
Omini Ewah (Co-Founder, President)
Omini Ewah, RN BSN, is the Co-Founder and President of OBIA Naturals.

Omini Ewah is a testament of entrepreneurship’s ability to save lives and redefine purpose. Born with sickle cell anemia, a debilitating inherited blood disorder that predominantly affects African-descendants; Omini has had to literally fight everyday for his chance at life and the pursuit of “The American Dream”. The last born child of Nigerian-American immigrants, who eventually settled and worked in the “Deep South”, Omini’s formative years were woven together like a quilt defined with rich cultures, open hypocrisy and financially-hovering just above the poverty line. Needless to say, Omini soon developed an insatiable desire to affect change through economics.

“Regardless of what I decided to do with my life…I knew it would involve business and entrepreneurship from a very young age. Everything that I observed and did was a lesson on what to do, or what not to do, to make more money so I could free my parents from having to work so hard every day.” – Omini Ewah

Omini started selling any and everything he could get his hands on, and he learned the art of entrepreneurship from his parents, and by studying the business model of the music industry. Upon graduating with a Bachelor of Science degree in Nursing and entering the work field, Omini quickly realized that he physically could not work the required long hours, especially not for the duration of a career that would span for three to four decades, which is the standard expectation for most working-class households. Omini’s health was complicated by sickle cell’s most oft recognized symptom: pain. Chronic. Daily. Non-stop pain. Sickle cell also brought fatigue, cell and organ damage, and as many as six hospitalizations (in a matter of months) and several additional trips to the emergency room for fluids, oxygen and pain medication.

“I remember 2009 as one of the hardest years of my life, health-wise. There was one hospitalization that was so bad, I spent a week in the ICU, and an additional 2 weeks hospitalized. That was when my mother told me about Obia’s thyroid cancer diagnosis. I can’t explain how devastated I was at that exact moment.” – Omini Ewah

Following surgery and recovery, Obia and Omini began a revolutionary process that would change both of their lives, as well as bring hope and joy to countless others via OBIA Naturals.

In just 6 short years, what started out as botanical blends for friends and family has blossomed into a global business of pH Balanced, herbal-based vegan products that do not contain: mineral oil, sulfates, petroleum, alcohol, silicones, honey, beeswax, goat’s milk or any animal protein.  Omini remains an active member of several professional and industry-related organizations,  which enables Omini to attend seminars regularly to stay on the pulse of the latest beauty industry studies and research.   Using science-based product formulation technology, OBIA Naturals has developed an award winning reputation for high quality products that are composed of easily absorbed natural humectants that nourish all hair textures and skin types.

“This business has literally changed my life, inside and out. I have learned the value of self-discipline, consistency and perseverance through entrepreneurship, and I was able to apply those same values to my health and personal life. This May (2019) will mark 6 years since my last hospitalization.” – Omini Ewah

Although Omini was rarely seen in front of the camera prior to 2018, he is known industry-wide and is heralded as a well-respected beauty industry thought leader. Omini’s passion for meaningful advertising and stellar customer service has propelled OBIA Naturals to the forefront of the natural hair movement with features by top beauty influencers and magazines. OBIA Naturals is now available online and in select retail stores nationwide, and is also sold internationally in over 21 countries.

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